How to brief your online shop agency - a quick guide

These few steps will give you more clarity for your project.

If you want to create or revise your online shop, a briefing for the agency implementing it is essential. Use the following roadmap to brief your IT service provider so well that your online shop project is a complete success. ‍

1. share your vision‍

You have great ideas - share them! Describe to your IT service provider what should characterise your online shop. What makes your business unique and how should this be reflected in your shop?

2. define your goals‍

Clear goals, clear results! Define your goals and share them with your IT service provider. What turnover do you expect? How many visitors do you want to reach? The more specific, the better.‍

3. determine content and design requirements‍

Do you have specific requirements or ideas for the design of your website? Show your specifications for the corporate design or examples of design preferences and colour schemes. How many products will be listed? Which product categories and sub-categories are planned, which payment and shipping options are to be offered?‍

4. are there any specific technical requirements?‍

Don't worry, you don't have to be an IT expert! Just list the functions that your online shop should definitely have (e.g. search function, customer reviews, live chat, etc.). Are there any role models, concrete examples? - Show them. Your IT service provider will take care of the technical part so that your shop is user-friendly and functional in the end. ‍

The following questions could also be helpful here:

• Do you need a connection to a specific merchandise management system?
• Are there other systems or platforms that should be integrated into the shop (e.g. CRM systems, email marketing software, etc.)?
• What are the requirements in terms of accessibility and mobile-friendliness?
• What are the requirements for data protection and security standards?
• Do you have any preferences regarding the content management system or e-commerce platform used? (e.g. Shopify, WooCommerce, Magento)
• Who will manage the website after completion and do you need training?

5. what is the schedule and budget for your project?

Realistic deadlines are important! Give your IT service provider a realistic schedule and a fixed budget. This will allow you to plan and implement your online shop project together in the best possible way. If you are unsure or need support with one or two questions, simply get in touch with us. We will provide you with comprehensive advice and will be happy to take care of the technical details and implementation.

Do you still have blank spots in your project briefing?

If you need support in creating your briefing, we would like to recommend the following workshop formats, among others:

• Product Vision
• Customer Experience
• Digital Infrastructure
• Product Vision Workshop

The results of these workshops will not only give you a clear vision and a targeted path to realisation, but also a wonderful basis for an extremely good briefing, which you can then use for various requests.

At Kombinat, we attach great importance to a professional, co-operative workflow. Our many years of experience in e-commerce flow into every project. With us, you benefit from our expertise and our passion for sustainable relationships. We are at your side to make your online shop a success - together, step by step.

Our workflow:

• Analysis
• Definition of
• Concept and design
• Prototype
• Feedback
• Production
• Configuration
• Release

You can find out more about our UX workflow here.

We can also advise you in these areas:

• Digital transformation for manufacturers (SMEs)
• User-Centred Products - Discovery, Design, Delivery
• E-commerce IT systems
• Strategy development for SMEs (EKS)
• Usability audit for e-commerce
• SEO strategies for e-commerce

We look forward to hearing from you and your project!

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